#ashokasays Did you know 264:
http://homegrown.co.in/the-
INCREDIBLE BHARATHA
When Monsoon is here, this is one of the perfect posts that can one
read of and make use of it too, if you want to. Can I know if anyone
here who doesn't like the smell of the mud when it rains? Lovely right?
The smell of the rain is called Petrichor. This ethereal essence is a
medley of molecules that rises from thirsty soil soaking in the
long-awaited drops of rain. I am sure when you smell it, there is some
or the other kind of nostalgia attached to it!
But how would it be if you can capture this scent in a bottle and wear when you want, it all the day and as you walk by people can have "Petrichor" Moment..
For a city in India, however, just one season of this musty smell of wet earth simply wasn’t enough. So they found a way to capture this smell of rain in a small leather bottle, and capitalised on it too so that we might own a bottle as well, just as long as we can pay the price.
Kannauj, a city in Uttar Pradesh, on banks of river Ganga is known as the Perfume capital of India and the Grasse of the East. It specializes in six perfumes which are Rose, Henna, Shamama Henna, Mogra, Bela and the eponymous Mitti Attar among others. Made from cultivating soil from the region, ‘Mitti Attar’ and the technology that makes it, are many centuries old. Some say that the art of distilling perfume that exists in Kannauj is around 5000 years old. The containers they use to fill and manufacture these perfumes called Deg Bhapkas are the same design as used in Indus Valley Civilisation.
Mitti attar is made even today in Kannauj’s traditional perfumeries, where sinewy craftsmen tend to fires under ageing copper cauldrons or degs to make this remarkable perfume. The distillation process, called deg bhapka, is painstakingly slow and long, with no trace of industrial machinery or modernity. If you walk through Kannauj, you can still see the centuries-old facades of crumbling old perfume houses that give the whole town a medieval feel. Home to over 250 perfumeries, many of which are on the brink of extinction, it seems like the whole of Kannauj is engaged in one or other process of making attar.
So strong is the aroma of these perfumes, they have traveled the world taking their tales with them. The sharp aroma of petrichor is known to refresh mind, body and soul and also signals the beginning of the most awaited season. You can now hold it close forever by ordering kuppis of Mitti Attar from the perfume capital of India. It will remind you of both your childhood and your motherland.
You can read more about this in the link here.But how would it be if you can capture this scent in a bottle and wear when you want, it all the day and as you walk by people can have "Petrichor" Moment..
For a city in India, however, just one season of this musty smell of wet earth simply wasn’t enough. So they found a way to capture this smell of rain in a small leather bottle, and capitalised on it too so that we might own a bottle as well, just as long as we can pay the price.
Kannauj, a city in Uttar Pradesh, on banks of river Ganga is known as the Perfume capital of India and the Grasse of the East. It specializes in six perfumes which are Rose, Henna, Shamama Henna, Mogra, Bela and the eponymous Mitti Attar among others. Made from cultivating soil from the region, ‘Mitti Attar’ and the technology that makes it, are many centuries old. Some say that the art of distilling perfume that exists in Kannauj is around 5000 years old. The containers they use to fill and manufacture these perfumes called Deg Bhapkas are the same design as used in Indus Valley Civilisation.
Mitti attar is made even today in Kannauj’s traditional perfumeries, where sinewy craftsmen tend to fires under ageing copper cauldrons or degs to make this remarkable perfume. The distillation process, called deg bhapka, is painstakingly slow and long, with no trace of industrial machinery or modernity. If you walk through Kannauj, you can still see the centuries-old facades of crumbling old perfume houses that give the whole town a medieval feel. Home to over 250 perfumeries, many of which are on the brink of extinction, it seems like the whole of Kannauj is engaged in one or other process of making attar.
So strong is the aroma of these perfumes, they have traveled the world taking their tales with them. The sharp aroma of petrichor is known to refresh mind, body and soul and also signals the beginning of the most awaited season. You can now hold it close forever by ordering kuppis of Mitti Attar from the perfume capital of India. It will remind you of both your childhood and your motherland.
All these perfumes have been protected under the Geographical Indication (GI) tag of Kannauj Perfumes under the GI Act 1999 of the Government of India.
http://homegrown.co.in/the-
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